€20 million is a lot of money – SMEs and the GDPR.

Since starting my summer internship two weeks ago, I’ve Googled more acronyms than I ever thought possible. One, in particular, the GDPR, appears time and time again. I’ve found the way in which GDPR effects, specifically smaller, enterprises, particularly engaging. GDPR compliance then, although seemingly mundane, presents an interesting study relevant not only to my internship, but also my degree, particularly in regards to my study of economic geographies.

By and large, those writing about the new General Data Protection Regulation (GDPR) start with the rather alarming call to arms “Are you ready for the GDPR?”.